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Welcome to EnergyCup!

It is a student final film project for SAE Institute in Amsterdam.

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About Project

EneryCup it is a student final film project for SAE Institute in Amsterdam. It included: 

FILM

In this case it is a commercial of energy drink - EnergyCup.

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TRAILER

The short version of commercial for TV and internet.

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PRODUCTION NOTEBOOK

It contains all the information about the project.

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WEBSITE

You are just waching this website.

More About Project

Press the correct button and watch information about the project.

Log-line

Drinking EnergyCup makes your life more energetic.

Synopsis

This commercial is showing how the EnergyCup can change a life of the common man. It takes him to action world and gives him a chance to meet a love of his life.

Screenplay

BUS STOP IN CITY CENTER, DAY

SIGFUS (Man about 25y) is standing in the bus stop, where he sees a pretty beautiful GIRL (about 25y).

He is shy and its hard form him to starts talk with her.

SIGFUS is opening a can of EnergyCup

 

DISOLVE OF THE BACKGROUND

 

F-16 FIGHTER PLANE, OVER THE CITY, DAY

After sip of EnergyCup he is a pilot of F-16.

He doesnt know what is going on.

He is trying to lost the plane, but this plane is still behind him.

 

STREETS OF THE CITY, DAY

After he pressed the button, plane is tranforming for a Transformers, which is running through the city.

 

COCPIT IN THE HEAD OF THE TRANSFORMERS, DAY

SIGFUS is now a pilot of the running Transformers through the city.

 

STREETS OF THE CITY, DAY

Tranformers is transforming to the tank.


Tank destroyed the police blockade.

 

COCPIT IN THE TANK, DAY

He is opening the top cover and driving the tank through the city.

 

STREETS OF THE CITY, DAY

He sees a girl who barely sticks to the roof of one of the skyscrapers.

Tank is transforming to a Transformers.

Transformers jumps and grabs the falling down girl.

Girl is the hands of the tranformers.

 

DISOLVE FROM THANFORMERS HAND TO SIGFUS HAND

 

BUS STOP IN CITY CENTER, DAY

Now Sigfus knows that the girl in the hands of the tranformers was the same one as he sees in this moment.

They go together….

Shot-list

1. two mid shots

2. two mid shots

3. Mid-cu shot 90 degree movement of the camera

4. mid-cu

5. cu

6. mid

7. cu

8. cu

9. mid – fish eye

10. animation

11. mid – fish eye

12. animation

13. animation

14. mid – fish eye

15. animation

16. animation

17. wide – fish eye

18. cu

19. animation

20. mid-cu

21. cu

 

22. animation

23. animation

24. animation

25. wide – fish eye

26. mid – vertical shot

27. animation

28. animation

29. animation

30. mid

31. mid

32. mid

33. cu

34. animation

35. animation

36. mid

37. wide – fish eye

38. cu

39. mid

40. mid

41. mid

Cinematography

All shots were made on the green screen, because it was necessary to put actors in virtual 3D city. Most of the shots are tripod shots and the movement of the camera is created in post production. There is many different kinds of this movements, from simple pan to vertical shot. All backgrounds, planes, robots and tanks are created in 3D space.

Motivation

I’ve decided to use movement of the camera in most of the shots to accelerate the movie. many times the zoom and focus is changing too to add a bit of adrenaline. Planes, Robot & Tank were created in 3D to add the feeling of reality. Whole film was made by red camera to give more possibilities of changing color pallet.

Colour & Style

First part: it’s starting from warm palette of colors.

 

Middle part: it’s more cold palette of colors which is showing us a dangerous situaction. orange color from warm palette is maching this part with others and highlights a danger.

 

Last part: we are coming back to warm palette from the begining.

 

Sound Design

We have many layers of sound:

– ambient city sound

– wind sound

– traffic sound

– plane, tank engines sounds

– sounds of transformers

– explosions, etc.

 

Music:

– in first part we have a little bit mysterious music

– the second part is with fast, action music

– in the end music emphasizes amounted moment

Budget Plan

Project props – 60 EUR

Marketing materials (poster, etc.) – 80 EUR

Energy drink cans – 40 EUR

Production notebooks – 100 EUR

TOTAL = 280 EUR

WEBSITE

Explore the product website on your computer or other divices.

  • Different view on your iPad..
  • Special template for your iPhone.
  •  
 Everything to make your life more easy.

Made by Magedi.com
mac10

Project in fun factors

It is awesome, isn’t it?

Days Worked

Hours Worked

Coffee Cups

Sleepless Nights

Project Team

SAE Students

EnergyCup

Absolutely new revolutionary energy drink, which will add new energy to your life.

3 types of taste

The original, orange and zero for those who count all calories.

Vitamins

It contains vitamins: B6 & B12, which are so important in your life.

cup-1

Energy

The large dose of caffeine will give you unlimited amounts of energy.

Ingredients

Water, sugar, acidifier citric acid and sodium citrate, carbonic acid, taurine (4.2 g / l), glucuronolactone (2.55 g / l) and Allura red dye caramel, flavoring including theobromine, preservative potassium sorbate, caffeine (350mg / l), inositol (120mg / l), niacin, an antioxidant, ascorbic acid, pantothenic acid, guarana extract, vitamins B6 and B12.

Recent Facebook & Twitter posts

Producer – Magedi.com

The Magic Editing

c4-600x600An animator can produce content without the use of actors, expensive set pieces, or props, making 3D animation a lower-cost alternative. This method also allows us to create images not possible with other technology.

c4-600x600-bAt Magedi Productions, video editing is an art form, and like all art, it can be approached from many different perspectives.

c4-600x600-cMany kinds of videos. Filming by DSLR and video cameras.

Web Development

Websites for small business and large corporations, CMS, online shops.

Product Design

I can design for you any product you need in your work or live.

DTP

Magazines, newspapers, leaflets, posters, etc.

storyboard & making of

Let`s check all of the shots on the storyboard
and photo gallery of making of:

Use one of the button links.

STORYBOARD

Click me!

MAKING OF

Click me!

project score

Final Score 99%

tasks

background

project time schedule

84 days of work with the project:

Contact Us

You may contact us by filling in this form any time you need professional support or have any questions. You can also fill in the form to leave your comments or feedback.
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Johan van Hasseltweg 31, 1021 KN Amsterdam, Netherlands

peter@energycup.eu